Customer
Vixza ConstructoraRole in the project
UX Designer, UX Writer & UI DeveloperResearch and Analysis
UX Analysis Research BenchmarksDesign Methodologies
Design Thinking Information ArchitectureDevelopment and Technologies
HTML5, CSS3, JS and PHP DevelopmentSupport Tools
Generative AIYear
2025An unfinished site is not a site.
My role: take the user experience to another level, from scratch.
The previous Vixza site was an unfinished WordPress: broken links, placeholder text, poor information architecture and violation of basic usability heuristics. The decision was clear: "there was nothing worth saving." The project was a complete rebuild: UX analysis of the existing site, improvement definition, selection of an appropriate technical base and custom adaptation so the result would be fast, modern and fully user-centred.
This is one of the few portfolio cases where you can see the result working in production.
View site View site
Let's see how design comes to life.
The site was built on an HTML/CSS/JS base selected and adapted by 40% to meet the client's requirements. Every section was reworked: information architecture redefined, copy written aligned to Vixza's value proposition, professional photos optimised (and some generated by AI) and simplified navigation flows. Generative AI was used as an acceleration tool for routine code work, always under personal supervision and judgement. The result was a coherent, functional site that truly represents a construction company operating to real professional standards.
The client was not just satisfied — Vixza authorised me to leave a link to my site in their footer. In freelance projects without formal metrics, that is the most honest validation there is.